Wes R. Kasik | Blog 1

etcetera, etc.

COLUMBUS, OH / REMOTE / RELOCATE

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B.Sc. Journalism; Creative Advertising
E.W. Scripps School of Journalism
Ohio University - Athens, OH
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Creative Director @ Crate Media
Jan. 2022 to Dec. 2024
Remote / Columbus, OH
[Podcasting Agency]
- Narrative scriptwriter (23M downloads) and video editor (added 500k subs) for NYT bestseller and Netflix host, Ramit Sethi (1.5M reach), on his chart-topping (#2 Top Shows) money psychology and relationships podcast, Money For Couples
Content Director @ Crate Media
Oct. 2020 to Jan. 2022
Remote / Columbus, OH
[Podcasting Agency]
- Responsible for podcast and podcast-adjacent content (audio, copy, art, email, marketing, social, video) for full portfolio of shows (up to 60), leading a diverse production staff (up to 20) in a fast-paced agency environment
  Director: Led communication with client partners, original development, brand-to-podcast application
  Creator: Narrative scriptwriter, developed production templates, show notes, content edits
- CLIENTS: Almost 30, BossBabe, Columbus Business First, Dave Asprey, Global Wellness Summit, Karena Dawn, Kelly LeVeque, Luke Storey, National Retail Federation, Ramit Sethi, Toyota USA, et al.
Creative Director (Volunteer) @ SoupFest LLC
Nov. 2019 to April 2023
Columbus, OH
[Charity Event Series]
- Lead brand storytelling, copy and content, live execution for charity fundraisers
- Three 10-hour live events (2,000+ guests), sold-out DTC campaign (300), 3-night online telethon ($10k)
- Donated $68,000 to food scarcity and social inequity causes since 2020.
- ARTISTS: Alex Cameron, Bartees Strange, Christian Lee Hutson, Dan Deacon, Hanif Abdurraqib, NNAMDÏ, Runnner, Saintseneca, Skullcrusher, Whitmer Thomas, et al.
Copywriter, Content Creator @ Civitas Experiential
May 2019 to July 2020
Columbus, OH
[Creative Agency]
- Lead copywriter, camera operator, and post-production artist for award-winning experiential shop (2020 Columbus Addy, Best of Show). Responsible for pitch decks, campaign copy and concepts, photo and video coverage, award submissions, website, and agency handbook. Employee of the Year 2020.
- CLIENTS: Amazon, Experience Columbus, EXPRESS, Justice, Klarna, Major League Soccer, Outsiders Pizza, Safelite AutoGlass, Sally Beauty, UpWest, USWNT, et al.
Solopreneur @ Wes R. Kasik LLC
Nov. 2015 to May 2019
San Diego, CA
[Creative Contractor]
- Sole proprietor of marketing, branding, and content production business working in the SD/LA area.
- WORK: Co-directed content team at music festivals, ultra marathon athlete coverage, consignment brand e-commerce dev, NPO brand and web dev, alternative wellness brand and web dev, SEO writing, et al.
Digital Marketing Manager @ ABB Inc.
Feb. 2012 to Nov. 2015
Cleveland, OH
[Technology Firm]
- Supported sales and product teams by leading campaigns and events, and directing the group’s evolution to modern digital marketing practices.
- WORK: Communications lead for internal charity group, press releases and print collateral, conference planning and execution, content planning and production, launch and manage social accounts, photo and video, global travel, web migration, et al.

MODERN AI TOOLS WERE NOT USED IN THE PRODUCTION OF ORIGINAL WORK